Since 1921, L’Officiel has been the leader of luxury lifestyle media network for both women and men. Today L’Officiel stands for a global voice for the lifestyle culture, combining data, technology and storytelling to connect brands to the widest and best targeted premium audience. L’Officiel & L’Officiel Hommes is a global and multichannel network producing over 40K unique contents per year and reaching 14M users around the world through multiple channels.
Introduction
Print, website, social media, event, L’Officiel creates stories to deliver the real marketing experience.
Numbers
60
Titles distributed
in 29 countries
7.5М
Followers on social media
2.7M UV (monthly)
7.5M PV (monthly)
2М
Printed magazines
every month in 17
languages
8.5М
Readers
per month
500K
Fashion archives since 1921
International countries
FRANCE / BRAZIL / ITALY / HOLLAND / SWITZERLAND / USA / MEXICO / ST BARTH / GERMANY / LATVIA / LITHUANIA / POLAND / RUSSIA / SPAIN / UKRAINE / CHINA / ARGENTINA / KAZAKHSTAN / SOUTH KOREA / LEBANON / MIDDLE EAST / MOROCCO / TURKEY / INDIA / INDONESIA / MALAYSIA / THAILAND / VIETNAM / AUSTRALIA / AUSTRIA / BELGIUM / JAPAN / UK / SOUTH AFRICA / MONACO
L’Officiel Austria
The growth of the Austrian Fashion and Luxury market has led to the launch of
L´Officiel Austria as a new platform with international content and regional highlights. It will be a unique guide to fashion and lifestyle trends with exclusive content and special productions. L’Officiel Austria focuses on international readers who live in or visit beautiful Austria and want to find out more about the country. L’Officiel combines trendsetting details with luxurious quality but also includes cultural tradition and Austrian history. The content is both modern and classic and represents the difference, quality and exclusivity of L’Officiel. As a brand, L’Officiel is proud to look back at a long history – just like Austria.
L’Officiel Austria promises a high standard and quality to readers that not only ask for exclusive content but an active membership.
Multichannel Network
Print
Digital
Social media
Events
L’Officiel Austria will be part of the global and multichannel network with exclusive luxury lifestyle and fashion contents targeting German speaking and non-German speaking women. Combining data, technology and storytelling, L’Officiel Austria will connect brands to the best targeted premium audience.
Target Audience
OUR READERS ARE
- jetsetters
- educated
- fashion-conscious
- international
- well-traveled
- digitally-proficient
- self-confident
- beauty
- conscious
- economically-advantaged
DISTRIBUTION
L’Officiel Austria reaches its target audience through distribution across the major cities of the country:
Tobacconists and newspaper kiosks Selective 4 and 5 star hotels Shops and boutiques VIP and business lounges of airports
READERSHIP
PUBLICATION FREQUENCY
Quaterly
PRINT RUN
15 000
LANGUAGE
German / English
Client Solution
The L’Officiel global network provides clients with a unique opportunity to scale content and media for strategic storytelling and vast reach in Austria and beyond. L’Officiel responds directly to client needs and goals by creating custom programs to build brand solutions and ROI across multimedia platforms.
BRANDED CONTENT
(Video production, Cover full look, Cover product placement, Full look photoshoot, Product integration, Interviews, etc.)
ADVERTORIALS
(Content creation using brand guidelines, images, copy content, content alignment)
NATIVE DIGITAL CONTENT
PRODUCTION HIGH IMPACT AND DISPLAY ADVERTISING PACKAGES
PRINT ADVERTISING PROGRAMS
EVENTS
Themes & Deadlines
#1
ADVERTISING DEADLINE
14. February
COPY DEADLINE
21. February
PUBLICATION DATE
4. April
THEMES
Couture. Combination of Parisian and Austrian lifestyle, art and fashion. Dedication to Austrian personalities.
#2
ADVERTISING DEADLINE
18. April
COPY DEADLINE
25. April
PUBLICATION DATE
6. June
THEMES
Salzburg special. Fashion and luxury hotspots in Austria
#3
ADVERTISING DEADLINE
18. July
COPY DEADLINE
25. July
PUBLICATION DATE
5. September
THEMES
Fashion and Lifestyle trends of the season in Austria and worldwide. Austrian fashion & tradition.
#4
ADVERTISING DEADLINE
17. October
COPY DEADLINE
24. October
PUBLICATION DATE
5. December
THEMES
Christmas and New Year’s special. Trends in fashion & art, Focus on Christmas presents.
Rates & Formats
| FORMATS | |
| SINGLE PAGE | 224×297 mm |
| DOUBLE PAGE | 448×297 mm |
| PLACEMENTS | EUR |
| SINGLE PAGE | 6 500 |
| DOUBLE PAGE | 12 000 |
| PREMIUM PLACEMENTS | EUR |
| INSIDE FRONT COVER SPREAD (U2) | 14 500 |
| OUTSIDE BACK COVER (U4) | 10 500 |
| INSIDE BACK COVER (U3) | 8500 |
| OPPOSITE CONTENTS | 7500 |
| OPPOSITE EDITOR’S LETTER | 7500 |
Further special advertising formats on request.
All prices quoted exclude 5% advertising tax and 20% VAT.
Cancellation requests must be received 14 days before advertising deadline. In the event of cancellation of an order, a cancellation fee amounting to 50% of the ad value will be invoiced. If the order is cancelled after the closing date, the full price will be invoiced. For further details, please see our general terms and conditions.
Our Events
L’Officiel x MyDiamondRing Event
Number of guests: 11 (only influencer/bloggers)
Location: Presidential Suite in Ritz Carlton Vienna.
Goal of the event: Presentation of new wedding rings collection MyDiamondRing to increase awareness to the brand and collection via social media presence in influencers accounts (stories + post in a feed) and media coverage at the website www.lofficiel.at.
Format of the event: a one-day event by appointment only; during each slot an influencer got an a editorial shooting with a professional team of make-up artists, hair stylist and photographer, after receiving a selection of pictures to post an influencer have to post one picture with a complimentary caption and tag a brand.
L’Officiel Press Event for Bloggers
Number of people attended: 20 (such as Ebru Erkut, Jennifer Selmanovic, Edisa Shahini and Natalie Kreuzmayr)
Location: Kuchlmasterei Restaurant
Goal of the event: in a form of short and informative presentation introduce our magazine to bloggers. Bring together a management of L’Officiel Austria and blogger to discuss possible ways to cooperate and collaborate in future.
L’Officiel Austria Launch Event
Number of guests: apprx. 400 (among them Barbara Meier, Leona König, Zoryana Kushpler, Martin and Ivana Ho, Maria Yakovleva)
Location: French Embassy
Goal of the event: introduce
Format of the event: reception and flying dinner followed by a runway show of Haute Couture Designer and afterparty in a member’s only club.
L’Officiel x Concordia Ball (Media partnership)
The 2019 Concordia Ball on June 14th celebrated Italy’s cultural diversity and richness under the motto ‘Una Notte Italiana’.
The Viennese Opera Ball orchestra and pt Art orchestra filled the ballroom with classic dance music, while Italian pop music was played in the arcade yard by CHOSN aka DJ L. Rock.
Location: the Vienna City Hall.
Number of guests: up to 2,000 people
L’Officiel x Fine Art Party (Media partnership)
“Fine Art Party” is a new type of entertainment in Vienna city hosted in a freshly-opened fancy restaurant «Cavallo|Lounge&more». Art party aims to bring art out of the classrooms and galleries into the places where people meet on an a daily basis.
Location: Cavallo Lounge&more
Number of guests: 12-15 per class
L’Officiel x Charity Concert “All for Autism”(Media partnership)
This charity concert takes place the second time, but this year first time at the famous Musikverein in Vienna.
Also a world premiere is the crossover concept of classical and pop-music on the same stage at the beautiful “Goldener Saal“.
L’Officiel x World Bloggers Awards in Cannes (Media partnership)
The first World Bloggers Awards with a global reach and universal ambition was held in Cannes on 24th May, during the Cannes Film Festival. The best and the biggest influencers were named for the first time in history. 200 influencers were selected to the short list and 42 finalists got the award.
Location: The Hotel Martinez in Cannes
Number of guests: up to 200 people
L’Officiel x World Bloggers Awards in Cannes (Media partnership)
The first World Bloggers Awards with a global reach and universal ambition was held in Cannes on 24th May, during the Cannes Film Festival. The best and the biggest influencers were named for the first time in history. 200 influencers were selected to the short list and 42 finalists got the award.
Location: The Hotel Martinez in Cannes
Number of guests: up to 200 people
L’Officiel x Vienna Fashion Awards (Media partnership and sponsor)
The Vienna Awards for Fashion & Lifestyle are presented annually since 2009 for outstanding achievements in the fashion and lifestyle industry in several categories.
Location: Halle E in MAK
Austria Distribution L'Officiel
In Vienna 5* Hotels:
Do&Co Hotel
Graben Hotel
Hilton Vienna
Hilton Vienna Danube
Hotel Imperial
Hotel Kaiserin Elisabeth
Hotel Konig von Ungarn
Hotel Sacher Vienna
Hotel TOpazz & Lamee
InterContinental Vienna
Kempinksi Palais Hansen
Le Meridien
Marriott Vienna
Park Hyatt Vienna
Sofitel Vienna Stephansdom
The Ring Hotel
The Ritz Hotel
In Vienna 4* Hotels (Austrian Trend Hotel):
Hotel Savoyen Vienna ****
Radisson Blue Park Royal Palace
Hotel, Vienna ****
Parkhotel Schönbrunn ****
Schloß Schönbrunn Grand Suite
Hotel Astoria ****
Hotel Europa Wien ****
Hotel Schloss Wilhelminenberg ****
Hotel Rathauspark ****
Hotel Bosei ****
Hotel Zoo Wien ****
Hotel Beim Theresianum ***
Hotel Lassalle ****
Hotel Messe Prater Wien ***
Hotel Anatol ****
Hotel Doppio ****
Hotel Ananas ****
In Linz:
Hotel Schillerpark ****
In Salzburg:
Radisson Blu Hotel Altstadt *****
Hotel Europa Salzburg ****
Hotel Salzburg West ****
Hotel Salzburg Mitte ***
In Graz:
Hotel Europa Graz ****
In Innsbruck:
Hotel Congress Innsbruck ****
In Kitzbühel:
Hotel Schloss Lebenberg ****
In Tyrol:
Lanserhof
Restaurants & Cafes:
Tuya Restaurant and Bar
Cavallo Lounge and More
Kuchlmasterei
One o One
Ivy Pho
Dots Mariahilferstrasse
Fabios
Le Bol
Contacts
Chief-Editor
chief-editor@lofficiel.at
MANAGING EDITOR
editor@lofficiel.at
DIGITAL DIRECTOR
digital@lofficiel.at
ADVERTISING
sales_int@lofficiel.at
GRAPHIC DESIGN
designer@lofficiel.at
