Introduction

Since 1921, L’Officiel has been the leader of luxury lifestyle media network for both women and men. Today L’Officiel stands for a global voice for the lifestyle culture, combining data, technology and storytelling to connect brands to the widest and best targeted premium audience. L’Officiel & L’Officiel Hommes is a global and multichannel network producing over 40K unique contents per year and reaching 14M users around the world through multiple channels.

Print, website, social media, event, L’Officiel creates stories to deliver the real marketing experience.

Numbers

60

Titles distributed
in 29 countries

7.5М

Followers on social media
2.7M UV (monthly)
7.5M PV (monthly)

Printed magazines
every month in 17
languages

8.5М

Readers
per month

500K

Fashion archives since 1921

International countries

FRANCE / BRAZIL / ITALY / HOLLAND / SWITZERLAND / USA / MEXICO / ST BARTH / GERMANY / LATVIA / LITHUANIA / POLAND / RUSSIA / SPAIN / UKRAINE / CHINA / ARGENTINA / KAZAKHSTAN / SOUTH KOREA / LEBANON / MIDDLE EAST / MOROCCO / TURKEY / INDIA / INDONESIA / MALAYSIA / THAILAND / VIETNAM / AUSTRALIA / AUSTRIA / BELGIUM / JAPAN / UK / SOUTH AFRICA / MONACO

L’Officiel Austria

The growth of the Austrian Fashion and Luxury market has led to the launch of
L´Officiel Austria as a new platform with international content and regional highlights. It will be a unique guide to fashion and lifestyle trends with exclusive content and special productions. L’Officiel Austria focuses on international readers who live in or visit beautiful Austria and want to find out more about the country. L’Officiel combines trendsetting details with luxurious quality but also includes cultural tradition and Austrian history. The content is both modern and classic and represents the difference, quality and exclusivity of L’Officiel. As a brand, L’Officiel is proud to look back at a long history — just like Austria.

L’Officiel Austria promises a high standard and quality to readers that not only ask for exclusive content but an active membership.

Multichannel Network

Print
Digital
Social media
Events

L’Officiel Austria will be part of the global and multichannel network with exclusive luxury lifestyle and fashion contents targeting German speaking and non-German speaking women. Combining data, technology and storytelling, L’Officiel Austria will connect brands to the best targeted premium audience.

Target Audience

OUR READERS ARE

  • jetsetters
  • educated
  • fashion-conscious
  • international
  • well-traveled
  • digitally-proficient
  • self-confident
  • beauty
  • conscious
  • economically-advantaged

DISTRIBUTION

L’Officiel Austria reaches its target audience through distribution across the major cities of the country:

Tobacconists and newspaper kiosks Selective 4 and 5 star hotels Shops and boutiques VIP and business lounges of airports

READERSHIP

PUBLICATION FREQUENCY
Quaterly

PRINT RUN
15 000

LANGUAGE
German / English

Client Solution

The L’Officiel global network provides clients with a unique opportunity to scale content and media for strategic storytelling and vast reach in Austria and beyond. L’Officiel responds directly to client needs and goals by creating custom programs to build brand solutions and ROI across multimedia platforms.

BRANDED CONTENT
(Video production, Cover full look, Cover product placement, Full look photoshoot, Product integration, Interviews, etc.)

ADVERTORIALS
(Content creation using brand guidelines, images, copy content, content alignment)

NATIVE DIGITAL CONTENT

PRODUCTION HIGH IMPACT AND DISPLAY ADVERTISING PACKAGES

PRINT ADVERTISING PROGRAMS

EVENTS

Themes & Deadlines

#1

ADVERTISING DEADLINE
14. February

COPY DEADLINE
21. February

PUBLICATION DATE
4. April

THEMES
Couture. Combination of Parisian and Austrian lifestyle, art and fashion. Dedication to Austrian personalities.

#2

ADVERTISING DEADLINE
18. April

COPY DEADLINE
25. April

PUBLICATION DATE
6. June

THEMES
Salzburg special. Fashion and luxury hotspots in Austria

#3

ADVERTISING DEADLINE
18. July

COPY DEADLINE
25. July

PUBLICATION DATE
5. September

THEMES
Fashion and Lifestyle trends of the season in Austria and worldwide. Austrian fashion & tradition.

#4

ADVERTISING DEADLINE
17. October

COPY DEADLINE
24. October

PUBLICATION DATE
5. December

THEMES
Christmas and New Year’s special. Trends in fashion & art, Focus on Christmas presents.

Rates & Formats

FORMATS
SINGLE PAGE 224×297 mm
DOUBLE PAGE 448×297 mm
PLACEMENTS EUR
SINGLE PAGE 6 500
DOUBLE PAGE 12 000
PREMIUM PLACEMENTS EUR
INSIDE FRONT COVER SPREAD (U2) 14 500
OUTSIDE BACK COVER (U4) 10 500
INSIDE BACK COVER (U3) 8500
OPPOSITE CONTENTS 7500
OPPOSITE EDITOR’S LETTER 7500

Further special advertising formats on request.

All prices quoted exclude 5% advertising tax and 20% VAT.

Cancellation requests must be received 14 days before advertising deadline. In the event of cancellation of an order, a cancellation fee amounting to 50% of the ad value will be invoiced. If the order is cancelled after the closing date, the full price will be invoiced. For further details, please see our general terms and conditions.

Our Events

Austria Distribution L'Officiel

In Vienna 5* Hotels:

Do&Co Hotel
Graben Hotel
Hilton Vienna
Hilton Vienna Danube
Hotel Imperial
Hotel Kaiserin Elisabeth
Hotel Konig von Ungarn
Hotel Sacher Vienna
Hotel TOpazz & Lamee
InterContinental Vienna
Kempinksi Palais Hansen
Le Meridien
Marriott Vienna
Park Hyatt Vienna
Sofitel Vienna Stephansdom
The Ring Hotel
The Ritz Hotel

In Vienna 4* Hotels (Austrian Trend Hotel):

Hotel Savoyen Vienna ****
Radisson Blue Park Royal Palace
Hotel, Vienna ****
Parkhotel Schönbrunn ****
Schloß Schönbrunn Grand Suite
Hotel Astoria ****
Hotel Europa Wien ****
Hotel Schloss Wilhelminenberg ****
Hotel Rathauspark ****
Hotel Bosei ****
Hotel Zoo Wien ****
Hotel Beim Theresianum ***
Hotel Lassalle ****
Hotel Messe Prater Wien ***
Hotel Anatol ****
Hotel Doppio ****
Hotel Ananas ****

In Linz:
Hotel Schillerpark ****

In Salzburg:
Radisson Blu Hotel Altstadt *****
Hotel Europa Salzburg ****
Hotel Salzburg West ****
Hotel Salzburg Mitte ***

In Graz:
Hotel Europa Graz ****

In Innsbruck:
Hotel Congress Innsbruck ****

In Kitzbühel:
Hotel Schloss Lebenberg ****

In Tyrol:
Lanserhof

Restaurants & Cafes:

Tuya Restaurant and Bar
Cavallo Lounge and More
Kuchlmasterei
One o One
Ivy Pho
Dots Mariahilferstrasse
Fabios
Le Bol

Contacts

Chief-Editor
chief-editor@lofficiel.at

MANAGING EDITOR
editor@lofficiel.at

DIGITAL DIRECTOR
digital@lofficiel.at

ADVERTISING
sales_int@lofficiel.at

GRAPHIC DESIGN
designer@lofficiel.at